Business guide for 

Advertising, branding and marketing

Everything you need to know about advertising and video advertising

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Role of advertising for marketing of products and services with
product explainer video and audio-video advertising.

Investing in knowledge is as important as doing business.

Everything you want to know about advertising

Advertising is an essential part of any business, but unfortunately small or medium scale businesses commonly ignore the role of advertising in business. Like every other business, advertising also requires lots of planning to create a good piece of work. A good advertising plan contains

1) A communication framework for branding

2) Planning of creative visual imagery

3) Planning and selection of key strategies and words.

4) Selection of advertising media like TV, print, digital marketing.

 

 

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VIDEO ADVERTISING
video advertising and explainer video
We believe that an advertising idea should be pathbreaking and more relevant to the audience. 
Advertising should be designed in such a manner that the consumer should feel a sense of urgency until he or she takes the decision to purchase the advertised products or services.
An expert ad man knows the competition and lays down the customized pathbreaking advertising campaign to disrupt the whole category of similar kind of products. A corporate or a businessman should believe the ad man’s creative instinct and let the product explainer video & audio video advertising support their marketing plan.
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Now, new questions arise.

Video advertising
product explainer video
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Question: Why we need to advertise and why you need product explainer video and audio-video advertising?

Answer: In short, advertising is tried and tested method to showcase and highlight your product and services in a highly competitive world. Product explainer video and audio-video advertising are tried and tested method to get product and services noticed.

Question: How often, should I run my advertising or product explainer video and audio-video advertising in facebook and youtube?

Answer: As long as your advertising or product explainer video and audio-video advertising creates your brand and product awareness or a buzz in the marketplace.

Question: When should I change my advertising or product explainer video and audio-video advertising?

Answer: Once your first campaign works for well you and gives some leverage to your product and services and you wish to create the next level of product awareness along with profit generation, then only you should change to a new creative product explainer video and audio-video advertising.

Question: How do I measure if the advertising is good or bad?

Answer: Advertising content should contain a universal truth statement, humor and influential communication. It should capture the audiences’ mind and compel them to act. It should leave a positive impact and consumer reaction or at least the response should be satisfactory. If you find the above-mentioned things in your advertising campaign, naturally it should be good advertising.

Question: Why do we need product explainer video and audio-video advertising?

Answer: In the age of the digital world, people have choices to watch different types of content. Product explainer video and audio-video advertising should have interesting, engaging and informative content. They should be adding value to consumers’ life.

At the end of this chapter, we conclude that 

Advertising is all about finding the truth because people don’t like lies and they want the solution to their problems with featured products and services. Products and services’ benefit & features should bring about a change in their daily lives. Misleading product explainer video and audio-video advertising within adverting leads to the sudden death of brands.